NPD in action: Confectionery
Jan 2018Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.
Nestle Skinny Cow Divines Literally Lustworthy Caramel Filled Chocolate (Philippines)
Mmm-out loud-delicious caramel in a rich chocolate square. Simple ingredients. Simply indulgent. No artificial flavors or colors. Certified kosher. Nestle Cocoa Plan supporting farmers for better chocolate. The Nestle Cocoa Plan works with UTZ Certified to help improve the lives of cocoa farmers and the quality of their products.
Snacking in the Spotlight
Apr 2024Propelling proteins
Apr 2024Spotlight on sodium
Mar 2024Expanding organics
Mar 2024Chocolate & cocoa
Feb 2024Flavors in focus
Jan 2024