Children’s NPD: healthier but fun

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have greater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

3/10

Click to Enlarge

Nims Kids Fruit Crisps: Amazing Apple (UK): Fruit crisps made from 100% air-dried apple, in a 13g plastic packet. Produced and packed in the UK. Once opened, eat immediately. Store in a cool, dry place. Delicious, healthy, authentic. Deliciously healthy, award winning snacks. 43 calories per pack. 100% natural fruit. Certified as 1 of your 5 a day.