NPD in action: Confectionery
Jan 2018Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.
Bovetti Milk Chocolate With Sugar Hearts (Canada)
Milk chocolate with heart shaped sugar confection. Pure cocoa butter. No gluten. Green Dot Certified. PEFC Certification.
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Jan 2024