Soft drinks sophistication

With an increased demand for healthy beverages and the continued consumer backlash against sugary soft drinks, manufacturers are under increasing pressure to adapt and re-engage their consumers. As a result, health claims such as no added sugar are fast growing in this category. Still and sparkling water innovations are on the rise as consumers look to healthier alternative drinks with a natural image. The soft drinks category is seeing an increased number of launches with ingredients benefiting digestive health such as fiber and probiotics. Looking at flavor innovations, herbs and spices are on the rise, while adult flavor profiles which mimic those of alcoholic beverages show potential.   

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Bio Synergy Skinny Mojito Flavored Sparkling Water (UK). No added sugar sparkling, lime, mint and rum flavored spring water drink with chromium, L-carnitine and sweetener. High in chromium and contains L-carnitine. With sweetener. Zero sugar. Suitable for vegetarians. No added sugar.