NPD in action: Confectionery
Jan 2018Indulgent, premium and better-for-you are the key themes in confectionery NPD. To stand out of the shelf, confectionery bets on unexpected flavor combinations and new textures. Ethics also plays a role in new product launches, which can be perceived by several fair-trade certifications and ingredient provenance on the label. Health claims are desired. However, products that balance health and indulgence claims offer the greatest potential for growth. Creativity and a holistic wellness approach are paramount to staying ahead of the competition and satisfying consumers’ demand for novelty.
Trolli Sour Brite Dip n Crawlers Gummi Candy With Sour Candy Dip (US)
Fruit flavored worm shaped gummy candies with sour candy dip, in a plastic tray.
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