Nestlé commits to 100 percent renewable packaging by 2025


11 Apr 2018 --- Nestlé has committed to making 100 percent of its packaging recyclable or reusable by 2025. The world’s largest food and beverage company aims to avoid any of its packaging, including plastics, ending up in landfills or as litter. It will instead adopt a circular economy model in which packaging, particularly plastics, are actively reused. Nestlé highlights the need to minimize the impact of packaging waste on the environment as its motivation.

Nestlé CEO Mark Schneider said, "Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, reuse and recycle. Our ambition is to achieve 100 percent recyclable or reusable packaging by 2025."

The company focuses on three core areas: eliminate non-recyclable plastics; encourage the use of plastics that allow better recycling rates; and eliminate or change complex combinations of packaging materials.

With the aim of developing a circular economy, Nestlé is committed to:
•    Playing an active role in the development of well-functioning collection, sorting and recycling schemes across the countries where we operate;
•    Working with value chain partners and industry associations to explore different packaging solutions to reduce plastic usage, facilitate recycling and develop new approaches to eliminate plastic waste;
•    Labeling plastic product packaging with recycling information to help consumers dispose of it in the right way;
•    Promoting a market for recycled plastics by continuing to increase the proportion of recycled plastics in our packaging;
•    Preventing packaging material ending up as waste, including in seas, oceans and waterways are one of the key reasons behind Nestlé’s pledge.

As part of Nestlé’s sustainability goals, the company plans to introduce an estimated 20 percent recycled plastic to the production of its water bottles in its UK facility in Buxton. It will also sponsor a project led by the University of Cambridge Institute for Sustainability Leadership which focuses on the eradication of plastic packaging waste originating from drink containers in the UK.

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Nestlé Pure Life bottles will be made
from 20 percent recycled plastic

Hayley Lloyd House, Head of Communications at Nestlé Waters UK, explains how the new 20 percent plastic recycled water bottles will be launched at the London Marathon, an event that the company has sponsored for two decades:

“As a business, we have a responsibility to protect the environment, today and for future generations to come. We have a longstanding relationship with the marathon through our different brands that have sponsored the event over the last 20 years.”

“This event will be the first opportunity for consumers to use our bottles containing recycled plastic. Launching the bottles at the event is particularly poignant for us as the drive to include more recycled plastic in our packaging is indeed a marathon and not a sprint.”

“We are working closely with industry partners and stakeholders to improve the number of recycled materials in our products but we can only achieve long-term success if consumers, government and industry join forces to improve recycling practices.”

“We also invest in a number of education programs that we hope inspires the next generation of recyclers to better understand what can be recycled and what to look out for on labels.”

“The introduction of recycled plastic into our water business highlights how valuable our PET plastic bottles are because when recycled they can be transformed into something new again.”

There have been clear and regular indications in recent months that government bodies are working towards the development of a circular plastics economy. The model was popularized by the Ellen MacArthur Foundation and has since been officially integrated into the EU Plastics Strategy. The UK recently joined a growing list of European nations to introduce a deposit-return scheme on plastic and other material containers. UK Chancellor, Philip Hammond, also recently confirmed plans to launch a public tax consultation on single-use plastics.

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Circular Plastics Economy as defined by the Ellen MacArthur Foundation

As the world’s largest food and beverage company, Nestlé’s 2025 sustainability goals will increase the momentum driving the packaging industry towards a more circular model. In a similar move, Iceland recently became the first UK supermarket to go plastic-free on all own brand products.

Headquartered in Switzerland, Nestlé has been the largest food and beverage company by revenue since 2014. It has 29 brands achieving more than US$1bn annually, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. It has 447 factories and operates in 194 countries, with around 339,000 employees.

FoodIngredientsFirst recently spoke to circular economy expert, Richard McKinlay, Head of Axion, about the UK’s plans to introduce a deposit-return scheme, single-use plastic tax, and how extended producer responsibility schemes could be the answer to sustainability in packaging.

By Joshua Poole

This feature is provided by FoodIngredientsFirst's sister website, PackagingInsights.

To contact our editorial team please email us at


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