Unilever receives offer for baking brand Alsa from Dr. Oetker

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12 Feb 2018 --- Unilever has announced that it has received a binding offer for the purchase of its Alsa baking and dessert business from Dr. Oetker for an undisclosed amount. The transaction would include the manufacturing unit in Ludres, France. The binding offer is still subject to the regulatory requirements and consultation processes.

Bauke Rouwers, General Manager for Unilever France said: “In the context of our global strategy to accelerate long-term, sustainable value creation, the baking and desserts category is not part of Unilever’s evolving core portfolio. We are confident that under Dr. Oetker’s ownership and support, Alsa, which has established a strong legacy in the world of desserts since its origins in 1897 in Lorraine, would be able to progress to its full potential.”


Didier Muller, General Manager Dr. Oetker France, has welcomed the announcement and noted: “Alsa is a brand whose know-how and product quality perfectly complement our product range. We would be happy to welcome Alsa into Dr. Oetker’s group. Our goal is to pursue the brand’s growth and development both in France and internationally, based on its know-how and innovation capabilities.”

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