Will Campbell’s buy snack giant Snyder's-Lance?

d0dd5ca8-602a-49e3-beaf-79d0cc3790c1articleimage.jpg

18 Dec 2017 --- Speculation is mounting that the Campbell Soup Company is in advanced talks to acquire leading US snack maker Snyder's-Lance Inc. Multiple US media reports how discussions between the two companies are developing and a deal looks very likely. 

Campbell's has been moving into the snacks category amid falling soup sales. The company has been focusing on diversification for some time and has been involved with a long line of deals over the last five years to reshape the company’s portfolio for continued growth. 

Like many other food and ingredients companies, Campbell is making a point of diversifying its portfolio in response to increased consumer interest in health, well-being and nutrition. 

Back in 2012, Campbell acquired Bolthouse Farms, followed by organic baby-food company Plum and biscuit company Kelsen in 2013 and fresh salsa and hummus maker Garden Fresh Gourmet in 2015.

According to Reuters, the acquisition of Snyder's-Lance – whose brands include Snyder's of Hanover, Lance, Kettle Brand (US), Kettle Chips (UK), Cape Cod Potato Chips and many more – could be just around the corner. 

However, neither company has made an official statement. 

To contact our editorial team please email us at editorial@cnsmedia.com

RELATED ARTICLES
Homepicture

US tackles food waste: New agreement to educate consumers and businesses

19 Oct 2018 As a week-long Committee on World Food Security ...

Homepicture

Almonds retain #1 spot in NPD across Europe for third consecutive year

18 Oct 2018 Almonds have retained the number one spot for ...

Homepicture

Global Food Security Index: Singapore claims top spot as US and UK drop to third place

17 Oct 2018 The agriculture division of DowDuPont, Corteva ...